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And because we are in the business of tracking where images appear for our clients, this “shooting Britney” article from The Atlantic is a great read!

The evolution of Hollywood paparazzi from a marginal nuisance to one of the most powerful and lucrative forces driving the American news-gathering industry is a phenomenon that dates back to March 2002, when a women’s magazine editor named Bonnie Fuller took over a Wenner Media property called Us Weekly, which had drifted along since its founding in 1977 as a rival to the fantastically successful People magazine franchise. What Fuller brought to Us was a keen understanding of her audience. “Every day, we’d look at tons of pictures that came in and lay them all out on a conference table,” Fuller remembers. “And what was interesting to me was to look at celebrities going to the dry cleaners and pumping gas. I loved looking at these pictures of celebrities who were just like us.”

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