So I happened upon a discussion about what logo was most popular online and wondered what the results would be if I did a search for major brands and their logos using TinEye. Battle Logo, begin!
From the 30 odd logos I searched, one stood above them all for online representation (within TinEye‘s index of over 700,000,000 images, that is).
#10 Apple (with 204 results)
#9 American Express (with 225 results)
#8 Ferrari (with 409 results)
#7 Adidas and BMW (with 428 Adidas results and 428 BMW results)
#6 Coke (with 523 results)
#5 Starbucks (with 766 results)
#4 Volkswagon (with 781 results)
#3 HP (with 957 results)
#2 Wikipedia (with exactly 1000 results)
and the #1 logo?
YouTube (with 1081 results)
(Yes, this has no statistical validity…but it sure was fun! Found a better logo for the #1 spot? Let us know!)
Update: Stu sent us an email to let us know that the Firefox logo was way ahead of YouTube, checking in at 1366 results. Nice search. Google is still in the lead, as pointed out by Leila in our comments. Which logo will beat Google’s hefty 6479?